Ready to fight antisemitism. Your gift will empower our community to move form defence to offence in the fight against hate. Ready to fight antisemitism. Your gift will empower our community to move form defence to offence in the fight against hate.


Toronto is home to one of the safest Jewish communities in the Diaspora. But our community is facing an alarming surge of antisemitism. Hate crimes and incidents reported to UJA Community Security grew by five times in a single month during last year’s Israel-Hamas conflict. Our community’s adversaries are increasingly emboldened on social media and throughout Canadian civil society.

The landscape is changing in our country—and so must our community when it comes to the fight against antisemitism. UJA’s Annual Campaign will continue to invest in outreach to Canadian leaders and influencers through our advocacy agent the Centre for Israel and Jewish Affairs (CIJA), Holocaust education through UJA’s Neuberger Centre (soon to become the Toronto Holocaust Museum), campus activism through Hillel, and our work to protect Jewish life and increase preparedness at Jewish institutions through UJA Community Security. Supported by a special fundraising campaign, we will build upon this work and create new tools to push antisemitism back to the margins. We will pair our current strategy—which is focused on Canadian leaders and influencers—with a parallel strategy to counter antisemitism among the masses. This adaptation is essential if Canada is to remain home to a secure and proud Jewish community that continues to be welcomed in Canadian society.


THREE KEY CHANGES WE ARE MAKING:


1


Greater unity and coordination among as many Jewish organizations as possible who are active in the cause. This will ensure every organization is able to make an even stronger impact according to their unique strengths—and ensure a much more proactive approach to planning and taking action in moments of crisis.

2


Empowering more Jewish community members to become activists who will combat antisemitism in sectors where it is growing—whether in professional fields, in the arts, in civil society, or on campus.

3


Creating a whole new approach to digital advocacy that will push back against the growing hatred and lies we’re facing on social media.